Project Overview
The Challenge
20 years of excellence — hidden behind an outdated website
A family-operated landscaping business with two decades of premium work — but their WordPress site looked like a startup, costing them HOA contracts to better-looking competitors.
Outdated WordPress Site
Their site looked like it was from 2008 — no portfolio, no brand personality, nothing that matched the premium landscaping work they actually delivered to HOAs and commercial clients.
No Commercial/HOA Positioning
No dedicated pages for commercial properties, HOAs, or retail clients meant they were invisible to the high-value contracts that would grow their business fastest.
No Form for Property Managers
Property managers need a structured bid request or estimate form. Without one, commercial prospects had no clear path to engage — so they went to competitors who did.
No Portfolio Showcase
With 20+ years of stunning work across Greater Cincinnati, not a single before/after or project gallery existed on their site. Visitors had no proof of quality.
Poor Google Presence
Ranking against well-funded Cincinnati landscaping competitors requires targeted local content and a technically sound SEO foundation — neither existed.
No Family Business Differentiation
Being a family-operated business since 2004 is a massive trust signal that was completely absent from their digital presence — a key differentiator left on the table.
The Solution
A luxury commercial landscaping brand, built to win bids
Every element engineered to position Jazmin as Cincinnati's #1 commercial landscaping choice for property managers and HOA boards.
Dark-Green Luxury Brand Identity
Built a sophisticated dark-green and gold brand from scratch — projecting the gravitas of Cincinnati's premier commercial landscaper. Typography, photography direction, and tone all convey authority.
Property-Type Landing Pages
Created dedicated pages for HOA Communities, Commercial Properties, and Retail Spaces — each with property-specific messaging, relevant portfolio work, and a tailored estimate request form.
Portfolio Gallery with Before/After
Built a rich portfolio section showcasing their most impressive commercial transformations — property name, scope, and before/after visuals that turn skeptics into believers.
Property Manager Estimate Form
A structured, professional estimate request flow built specifically for property managers — they submit project details and receive a branded proposal, not just a callback.
Cincinnati Commercial SEO
Built targeted SEO pages for "commercial landscaping Cincinnati", "HOA grounds maintenance", and neighborhood-specific searches — attacking every high-value query their ideal clients use.
Trust Signals & Credentials
Licensed, insured, and 20+ years in business — all front and center. Client logos, review counts, and coverage maps that give property managers the confidence to choose Jazmin over anyone else.
Before & After
The transformation
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